With over a thousand births and more than three decades doing this work, we feel very honored to offer Loretta’s services to our customers. A Full-Spectrum New York Doula in the truest sense of the word; a Birth Doula, Lactation Counselor, Postpartum Doula, and Conception Counselor, Loretta offers a full range of life transition support. This is truly the type of service towards which the whole industry sets it's compass. Loretta customizes her entire care approach to every individual family. She has extensive knowledge and the experience to make good on the promise to be the bedrock of your support system. Having birthed, breastfed and raised three children into happy, healthy adulthood, Loretta stands on not just a vast body of knowledge but the embodied wisdom of a mother and a grandmother. Her guiding principles of inclusion, evidence-based information and supporting a mother’s choice to have a birth on her own terms, have been born out over a long, accomplished career in this field.

Full Package
Birth Doula Essential Package

  • Two prenatal meetings at your house
  • 24/7 on-call service after 37 weeks
  • Continuous presence during labor and delivery
  • Immediate breastfeeding support after delivery
  • One postpartum meeting at home
  • Full email and phone support
  • Resources and referrals

Loretta Jordan was my precious guide as I transformed from maiden to mother! I am very grateful that she was a part of my daughter's birth in our home. I met with Loretta before bringing her on as my doula and during that conversation, I was really impressed with her experience and depth of knowledge regarding childbirth. I mentioned to her at that time that I'm a pretty private person and I wanted to labor without a lot of fuss and she really respected that. Loretta visited my house twice before the birth to get to know me and my husband and see our apartment. Those meetings really were valuable because when the time came I felt that we already had intimacy with Loretta and she fit right into our family. At that point in my pregnancy, my midwife and I had reason to believe that I might have trouble with milk supply postpartum, and Loretta very helpfully put me in touch with another mom who had dealt with that particular issue so that I could be prepared. When the birth began and Loretta arrived, she had an amazing way of bringing calm and keeping the energy peaceful. I remember being in the toughest part of my labor and feeling so comforted by her presence. As it happened, our daughter was born just before the midwife arrived, and I felt happy and at ease as Loretta tended to me and my baby in those moments. From start to finish my husband and I were thanking our lucky stars that we found Loretta. On top of her wealth of experience, she's sensitive and kind and funny and just the kind of person you want by your side when your child comes into the world. She's truly exceptional and she means so much to me and my family!

Brit S

Loretta Jordan is the finest caretaker/doula I have known and worked with in my years as a midwife in private practice for the last 21 years. She was my birth assistant for over fifteen years. Loretta walks into every birth with humbleness, tenderness, and a watchful attention. She anticipates the needs of women and their partners before they ask for help. She brings a mother’s warmth where there is fear, reassurance where there is doubt, service where there is need. She is impeccable in detail. I have also experienced Loretta’s personal care when I was incapacitated with back pain, pre-corrective surgery. For Loretta, care is not centered on one thing, ie- childbirth. Loretta brings her conscious care, her loving touch, her warm and intentional presence to the human experience, whatever the need. She is a wonderful advocate when one has to interface with the daunting healthcare ‘system,’ a needed skill that adds to her field of talents and skills. I am honored to highly recommend Loretta Jordan as a talented, loving, experienced and skilled caretaker; a ‘doula’ for all needs.

Marcy Tardio CNM Home Birth Midwife

I chose Loretta to assist me with my 3 natural births; in 1998, at Elizabeth Seton Childbearing Center, In 2001, and again in 2010 at my dwelling. Loretta spent days with me as I labored. She knew exactly what I needed throughout every transition of my journey. Loretta was very in tune with my needs, the needs of my body, my family and worked seamlessly with my midwives. She is very knowledgeable and experienced with childbirth, breastfeeding and post-birth care. She has a deep understanding of the need to avoid unnecessary interventions as well as a complete understanding of when intervention is critical. Anyone who hires Loretta will not be disappointed unless- you think natural childbirth is a cute trend - then pick someone else, she won't play along with your delusions.

Vanessa M.

Loretta was our doula for the birth of our first child this May. We met with Loretta several times before the birth, and it was instantly obvious that she was a perfect fit. Although she has tons of experience and was highly recommended, what stood out was not her medical competence (which was exemplary) but her character, posture and (I say this as a non-granola person who rolling his eyes at himself) her Spirit/Aura. Put simply, she has an incredibly calming presence, and also an ability to modulate her behavior to suit the mood perfectly. We've had numerous lively conversations and if anything I would describe her a fun, outgoing, and gregarious. But my wife's birth plan (which we had discussed) was pretty quiet and low key- not a lot of people in the home, just me and the midwife and Loretta, and lights low. When labor began, and we called Loretta, she came over quickly, took care of all the preparation that I had failed to do, and then practically melted into the wall. She was like a benevolent version of the Cheshire Cat - fading in in anticipation of my wife's (and my) every need, and then fading out so that at no point, during that very intimate experience, did we ever feel like there was a stranger in our house - just a shadow of familiarity. Loretta has my very highest recommendation.

João C.

Loretta Jordan was my doula for the birth of my daughter in February 2016. I had no idea what to expect as a first time Mom, and Loretta was absolutely amazing. She kept me calm and made me feel confident in my body and my choices. Her support was priceless. I truly do not know how I could have done it without her! Loretta has DECADES of experience and knows how to advocate for you because she meets with you multiple times before your birth to get to know you and your partner. In addition, her post partum support with breastfeeding was amazing. She is so knowledgeable and makes you feel comfortable and confident while giving you all the tools you need to successfully breastfeed would highly recommend Loretta to anyone looking for a doula or lactation consulting. After the birth of my second child in June 2018, I was having some trouble breastfeeding, specifically a painful latch. Although Loretta wasn't available to meet in person, she made the time to speak with me over the phone and FaceTime on multiple occasions to try to help me. This was extremely helpful for me because I knew there was just something small I was doing wrong. In addition, Loretta suspected that my son had a tongue tie and recommended a specialist to take him to. He, in fact, did have a tongue tie and after having a procedure done, breastfeeding is going very well. I can't thank Loretta enough!

Deniz A.

Your Doula is your primary source for emotional, physical and educational support during pregnancy and throughout the entire birthing process. Your Doula is there to help your birth be safe, empowering and a memory that you will cherish for life. Doulas are available for phone consultations throughout the pregnancy and will schedule visits with you in person leading up to delivery. After 36 weeks of gestation, your Doula will be on call 24hrs a day, and will be fully and constantly present during labor. Your Doula acts as an advocate and is there to support your choices regarding your pregnancy and birth; they do not impose their own agenda.
A Doula will support and empower your choices for your pregnancy, whether it is a natural birth, medicated, or cesarean; be it a home birth, at a birthing center, or in a hospital. The Cochrane Review recently published a study stating: “... Supportive care during labour may enhance physiological labour processes, as well as women's feelings of control and confidence in their own strength and ability to give birth. This may reduce the need for obstetric intervention and also improve women's experiences”.
A Doula is there to support your decisions. Think of it as the co-pilot on this journey, minus the decision making privilege. Only YOU and your partner are legally responsible for any decisions made during pregnancy, birth and afterwards. To put it simply: NO.
Anytime. This is a personal decision you will make when you feel you need support outside from your family and friends, an unbiased voice, a friendly expert, an active witness of this beautiful stage of your life.
Yes. Doulas are supportive of whatever decisions parents make during pregnancy, birth and/or afterwards. A Doula should never encourage nor discourage a mother to choose between having a medicated or unmedicated birthing process. They will be able to review the pros and cons of your decision if you feel so inclined to share it with them.
Yes. Again, a Doula is an extra pair of hands, ears, a voice that can help you express your wishes at a very vulnerable time. A Doula will never make a decision for you, but can certainly help you feel supported about the ones you make. That includes a C-section.